All successful communication between the customer and the supplier through the website today requires speed, reliability, simplicity and clarity. If you are creating a website or any portal where the goal is to create a basis for good communication and business transaction, we recommend focusing on your web contact form or order form. At first glance, a trivial matter, on the other hand, a psychological maneuver that can be decisive for your further direction.
Today, it is no longer enough just to blindly create several columns, where you fill in your initials and then the whole work ends. It is important to come up with the idea, to be original and different from the competition, which tries to overtake you to be better every day. It is necessary to realize how you will pass on each piece of information, how you will connect the logic and create a clear, simple, interesting flow, including continuous e-mailing communication with your customer.
The process of filling out the basic form doesn’t mean that this is the end of your communication, but vice versa. That's when the work begins on how to ensure the satisfaction of your demanding customer who wants to be informed, have everything clearly in one place, an available summary of the order or payment on their e-mail, and at the same time expect something extra from you.
When creating a communication section with a web form, it is important to pay attention not only to the attractive design, but also to the functionality of interactive elements such as buttons leading to the CTA, check boxes and security itself. Any insignificant bugs, even at first glance, poor speed when loading content can lead to uncertainty on the part of the customer, doubts about the reliability of the company, questioning the quality of services or products offered, and you definitely don’t want that. Therefore, it is appropriate to mobilize a professional team of UX designers in cooperation with a team of testers, who together can best detect gaps in the code, ensure their correction and correct implementation. If you are looking for testing services, please contact us here https://denevy.eu/SolutionsAndServices#Testing%20as%20a%20service
Ensuring flawlessness is an important step to success, and prevention before starting production will only save you a lot of work and prevent the outflow of potential customers.
If you are already in the phase that everything works as it should, it is worth focusing on marketing, specifically e-mailing and newsletter communication, through which you will awaken in the customer the feeling that you are really 100% dedicated to him and that they are important to you. There are exist a number of providers that offer their tools to companies that need to optimization and automation in terms of communication with their customers. If you are just this type of company which would need a similar tool to facilitate the work of writing newsletters or other emailing, just go for it. Most of these tools will also offer you the ability to evaluate your efforts, target, manage contacts, sort them, organize and archive them. They will often offer you a number of preset templates with a number of designs that you can easily edit according to your needs and intentions, if you don‘t have graphics nearby.
Of course, it also depends on what form of communication with your customers you choose. Whether you bet on the joke, formality or informality of the message, it is up to you and the imagination knows no bounds. However, it is important to keep everything in a uniform style, to follow the trends of the time and to respond flexibly to the customer's needs.
In conclusion, it should be noted that everything must work together, the whole concept, not only UX, graphics, but also copywriting, thoughtful wording, etc. So, create, spread your unique style to the world, clearly structure information to your end customers, repeat, evaluate, reassure and keep your customers informed and satisfied!